rouny kroa

Our 25-Year Promise

In Rouny, we believe the best products are born from the deepest trust. Our trust wasn’t founded on a contract, but began 25 years ago, over a “marathon” drinking session between my uncle and Mr. Kim, the father of Rouny’s principal, Jamie. It was an era when foreign trade was just beginning, without the internet, and with incredibly inconvenient transportation. The cost of building trust was unimaginable. How did they become such close friends? It was simple: they drank together for two days and one night. As the bottles emptied and dawn broke, Jamie’s father grasped my uncle’s hand and said, “You’re a good man. I want to do business with you.”

The Fateful Meeting

When my uncle introduced me to his old friend, Mr. Kim, I felt no sense of unfamiliarity. He looked at me with the same kindness and warmth as another uncle, full of appreciation and expectation. And through him, I met Jamie. The strange thing is, for the first two years we knew each other, Jamie and I barely talked about work. We just shared our lives, our troubles, like long-lost brothers. We were both waiting for the “right moment”—a chance for our fathers’ bond to be “continued” in our generation. That chance came with the rapid growth of e-commerce in Korea. During a casual chat, we almost spoke at the same time: “Maybe we could do something together?”

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